Famous Footwear's Back to School promotion consists of more than 40 markets which makes the marketing towards every market very messy and overwhelming. The marketing team was interested in a solution that would make it easier to update promotional banners for different markets for their team and the user.
After executing competitive and internal research, we learned that more than half of of conversions on the web are done with a promo code, as well as, more than 80% of promo code redemptions are done in-store. We created a click-to-apply solution that was easy for the marketing team to update as needed and easy for a user to apply the promo code to their cart or print for in-store usage.
The output of this project was a template that was sustainable and flexible for the brand team to own. The solution was focused on making the customer experience as simple and minimal as possible.